Over in the Master The Business of Photography Facebook Community we have been discussing different important business techniques to help your business to the next level. Each week we pick a business topic from the SLR Lounge Business Training System to discuss in depth. Recently we discussed the importance of choosing a niche and specializing in order to best market your business to your ideal client.

We also asked several top professional photographers “How has specializing helped you and your business?” and here is what they had to say…