The Importance of Specializing

SLR LOUNGE COLLAB ARTICLE

Creating a unique brand was the most challenging piece of the puzzle when it came down taking my business to the next level. For the first few years that I was charging for photography, I was more of a “jack of all trades” studio. I quickly learned that the clients I wanted to market to were hiring specialists, who’s photography centered around only one style. Their focus was very clear and only for clients who needed their expertise. Whether it be family, newborn, senior, or in my case, wedding photography. In 2015, my wife and I knew what we had to do and completely rebranded to represent exactly what our photography and our studio are all about… ~ Continue Reading